Essentialism: The Disciplined Pursuit of Less

It was the first time such a design had been used, and it was so revolutionary people worried it might bankrupt the company because nobody would buy it. Quite the opposite; because he was left only with projects that were meaningful to him and actually valuable to the company, they began to respect and value his work more than ever. This design turned out to be so innovative that he turned it into a business devoted to the art of getting more out of less space. As a result, he concluded that the report was not essential to the business and could be eliminated.