How to Make People Do What You Want: How the Science of Likeability Influences our Behaviours.

It’s a concept commonly used in social sciences such as psychology and sociology to explain why people are liked or disliked by others. Robert Cialdini, Arizona State University professor emeritus of psychology and the bestselling author of Influence: The Psychology of Persuasion. “What’s the one thing that most children learn before they learn to walk and talk? This skill sets the groundwork for future conversations with others and helps foster better relationships—which leads to the next skill. In conclusion, one of the best ways to improve human relationships is through familiarity with other humans.