Words That Change Minds - The 14 Patterns for Mastering the Language of Influence

History of the LAB Profile® Words That Change Minds was built on the Language and Behavior Profile, or LAB Profile®, created by Rodger Bailey. Instead some people prefer to rely solely on their intuition and gut feelings to make critical decisions such as hiring or choosing a spouse. They also need to have an External Pattern, as their customers' feelings must come first. For example, Options students may have difficulty following the prescribed procedure, and as a result may become frustrated or disruptive in the classroom.