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His personality becomes changed for the time being. The great secret possessed by the great men of all ages was their ability to contact and release the powers of their sub conscious mind. This salesman realized that his inner speech was highly destructive because the intensity and force of his silent thoughts and emotions, and personally conducted mental condemnation and vilification of the sales manager entered into his own subconscious mind. On three previous auditions she sang wrong notes, and she finally broke down and cried.