The Tipping Point: How Little Things Can Make a Big Difference

It had been on the market for some time and it was a bit expensive. At some mysterious and critical point, the crime rate began to turn. In the advertising business, this surfeit of information is called the “clutter” problem, and clutter has made it harder and harder to get any one message to stick. They caught the seed virus and passed it on, finally, to the Laggards, the most traditional of all, who see no urgent reason to change.