About the book
Habit Cue Craving Response Reward or Punishment PART TWO: THE 1ST LAW: MAKE IT OBVIOUS Ch 4: The Man Who Didn’t Look Right Summary A paramedic who has worked for several years with heart failure can immediately recognize if something is wrong with a person. He began the habit of publishing a new article every Monday and Friday, and after a year of doing that, he had over thirty thousand email subscribers. People find it challenging to eliminate a bad habit because of a phenomenon called “cue-induced wanting”: an external cue that causes an uncontrollable desire to repeat a bad habit. However, there will always be a new desire that comes along, so happiness is fleeting.