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Studies have shown emotional reac- tions occur even before the brain has had time to register what’s causing that reaction. For example, optimistic Chinese researchers, hoping charisma might be in the diet, went so far as to compare the relationship of personality type to the catecholamine level in subjects’ urine. How to Talk Them into Getting the “Insider’s Price” 169 Technique #43 Bluffing for Bargains The haggling skills used in ancient Arab markets are alive and well in contemporary America for big-ticket items. They ask themselves “Who has the most to benefit from this relationship?