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A common trait of human behavior is the burning desire for certainty despite living in an uncertain and probabilistic world. Every event creates its own offspring, which impact the world in their own special ways. In fact there are probably more that could be described as ‘tortured.’ ” The fear, the pain, the struggle are motivators that positive feelings can never match. One of the strongest pulls of incentives is the desire for people to hear only what they want to hear and see only what they want to see.