Trust Me, I'm Lying: Confessions of a Media Manipulator

ENTER: THE MANIPULATOR Bloggers eager to build names and publishers eager to sell their blogs are like two crooked businessmen colluding to create interest in a bogus investment opportunity—building up buzz and clearing town before anyone gets wise. To ignore these numbers in an era of pageview journalism is business suicide for bloggers and media manipulators. Allen sued the company for $10 million for wrongfully using his likeness. Making it in the Political Blogosphere: The World’s Top Political Bloggers Share the Secrets to Success.