Perennial seller: the art of making and marketing work that lasts

Anyone who studies the history of literature, film, or art can see that while luck is certainly an important factor, perennial success is also the result of the right decisions, the right priorities, and the right product. Star Wars isn’t suddenly going to stop making money—in fact, the profits from the franchise are actually now accelerating, some forty years after conception. People who want long-term success must participate—and do so authentically and honestly. Their improved relationship meant he was finally able to launch a major record with the true force of a supportive label behind him.