Stephen R. Covey, R. Merrill
About the book
Jordan, Chairman and CEO, EDS “In life and business, relationships are important—but they are empty unless they are established and based upon trust. Let the healing begin!” —Rita Bailey, CEO, QVF Partners; coauthor ofDestination Profit ; former Director of the University for People, Southwest Airlines “In a ‘flatter’ world, trust is the ‘secret sauce’ that significantly enhances learning, relationships, and results. This has a significant impact on the amount of tax money available to the school, their priority in the district in terms of new building or remodeling, and their ability to attract and hire administrators and teachers. Stockdale, James Stockdale Paradox strategy: enhanced by high trust hampered by low trust strengths, identify style see also success: