Start With Why

Why, then, does Apple have such a disproportionate level of success? And it is Apple’s clarity of WHY that gives them such a remarkable ability to innovate, often competing against companies seemingly more qualified than they, and succeed in industries outside their core business. This is WHY Apple was founded, it is what Jobs and Wozniak did when they started the company, and it is what Apple’s people and products have done ever since. As a result, their turnover is consistently five times lower than Sam’s Club.