Find Your Why

Nested WHYs should only be used if they genuinely deepen people’s relationship to the WHY of the organization and the part they play in it. As long as the foundation of the process is understood: that a WHY is discovered, not created, and that the Why Discovery process is not aspirational. When people experience these kinds of feelings, whether they realize it or not, their connection to the organization’s WHY is being reinforced. What were those individuals able to do or become as a result of the organization’s actions?