Apple in China - The Capture of the World's Greatest Company (2025)

The vitriolic commentary directed at Apple following the CCTV episode, coupled with a sharp decline in China sales, underscored that Apple’s gargantuan operations in the country had created the company’s biggest vulnerability: its newfound dependence on a single country, China. For years he’d dealt with Jobs’s antics that treated anyone working on the Apple II as a “bozo.” So when the company kept secret the dominant role the Apple II was now playing in its earnings, Woz called up Sculley and accused him of deceiving shareholders. CONCLUSION: UNWRITTEN LEGACY There are five reasons to predict Apple’s relationship with China will face major risks this decade: (1) The Chinese company that poses the biggest threat to Apple, Huawei, is back with a vengeance. Apple didn’t admit wrongdoing but agreed to pay $490 million, saying it settled to avoid an “overly burdensome” legal battle. onslaught from Huawei: All market share numbers courtesy of Counterpoint Research.