How Not to Invest: The ideas, numbers, and behaviors that destroy wealth - and how to avoid them

Star Wars grossed $1 billion, and spawned a franchise with five films that are in the all-time top 100 in gross box office sales.13 Walt Disney Co. purchased Lucasfilm, Star Wars’ production company, for more than $4 billion. Walgreen, Jr., Professor of the Study of Human Understanding, and Professor of Psychology, University of Michigan “Investment is easier than surgery. A 2009 article in Sports Illustrated, “How (and Why) Athletes Go Broke,”280 detailed the ugly truth: “Many NFL, NBA and Major League Baseball players have a penchant for losing most or all of their money. Time the market Markets go up, markets go down, how hard can it be to be on the right side of the trend?