Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves

The relentless positivity of its content, the idea that women could achieve anything as long as they were willing to present themselves the right way and hustle, anticipated the girlboss moment of the 2010s, and was just as myopic regarding structural inequities in society. Many photographers in this moment rejected the idea that they were working within the conventional realm of fashion advertising, seeing themselves instead as arbiters of cultural subversion.