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In situations of extreme tension and stress, the people who make it through are the ones who are able to maintain a low heart rate to keep their disposition, even in a situation that’s life-or-death. With hecklers, what drives them is the desire to feel smart, to feel validated. That sudden shift helped guide the audience through a roller coaster of feelings and drew them in even deeper, thereby helping them to remember what’s being communicated. BACK TO NOTE REFERENCE 3 Bill Hathaway, “What Makes a Memory?