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It can be worth losing money on one side or—even for a time—both sides of the transaction. As computer networking became more sophisticated, a new kind of business—now largely lost to history—began offering remote computing services over the telephone lines. From Enablement to Extraction—the Story of the Amazon Marketplace Jeff Jarvis, What Would Google Do? (New York: Collins Business, 2009). BACK TO NOTE REFERENCE 4 Chavie Lieber, “How and Why Do Influencers Make So Much Money?