Dopamine Nation: Finding Balance in the Age of Indulgence

The more dopamine in the brain’s reward pathway, the more addictive the experience. In addition to the discovery of dopamine, one of the most remarkable neuroscientific findings in the past century is that the brain processes pleasure and pain in the same place. Iannaconne noted that it is difficult if not impossible to measure adherence to the group principles that create the club goods, especially when the demands involve personal habits and nontangible, subjective phenomena, such as truth-telling.