The Science of Likability: Charm, Wit, Humor, and the 16 Studies That Show You How To Master Them

For example, one of the more famous experiments in psychology was called the Little Albert experiment. Many of these studies have proven phenomena on likability that is extremely insightful, and perhaps even counterintuitive to human nature and psychology. This type of emotional leadership is powerful because laying out a broad vision enables people to coordinate by sharing information, and also puts them in a position to motivate each other as they struggle towards that goal. It’s the brain’s way of telling them to continue letting them produce endorphins.